The launch of the HOKA Cielo X1 3.0 was conceived as a premium, multi-day Melbourne activation celebrating the brand's lightest and most advanced race shoe to date. Anchored in HOKA's global Speed of Light campaign, ONSO translated the creative platform into an immersive physical experience that united elite athletes, media, key opinion leaders and the wider running community.

ONSO led the creative direction, spatial design and end-to-end production, delivering a seamless experience across every guest touchpoint, from the promotional rollout through to on-site execution. Inspired by the speed, energy and innovation behind the Cielo X1 3.0, the environment balanced performance with curated design, creating a launch that felt culturally relevant and unmistakably HOKA.

The result was a high-impact brand experience that reinforced HOKA's position at the forefront of race-day performance while generating meaningful community engagement, compelling content and strong market presence globally.