To celebrate the opening of HOKA's new Pitt Street Flagship Store in Sydney, ONSO transformed the launch into an immersive celebration of place, craftsmanship and community.

Drawing inspiration from the textures and natural landscape of Sydney, the experience welcomed an exclusive VIP guest list into a world bathed in signature HOKA blue. A monumental blue sand sculpture of the iconic HOKA bird became the centrepiece of the evening, while immersive flood lighting shifted the flagship into an atmospheric landscape.

Guests gathered around a 74kg locally sourced Bluefin tuna, prepared live by master sashimi chefs and served moments after being carved. Custom stainless steel HOKA bird serving trays, locally sourced produce, Sydney wines presented by sommeliers, and bespoke blue cocktails celebrated the city's exceptional makers, with every cuisine, ingredient and vendor thoughtfully sourced from the Sydney region.