To launch Mizuno's latest performance range and celebrate the opening of PACE's new Sydney flagship, ONSO reimagined the traditional run club as an immersive evening where movement, culture and community we're brought together.

Drawing inspiration from the electric energy of Osaka after dark and the refined precision of Japanese design, the retail space was transformed into an immersive nightscape. Flooded neon lighting, custom LED motion graphics, illuminated wayfinding and a bespoke neon logo installation created a dynamic environment that evolved throughout the evening. At the heart of the experience, runners competed for the ultimate reward, a fully funded entry to the Osaka Marathon, bringing an authentic connection to the heritage and roots of the Mizuno brand.

The hospitality offering paid homage to Japanese street culture, with freshly prepared takoyaki and taiyaki served in bespoke branded packaging, complemented by performance-inspired electrolyte mocktails. Glow-in-the-dark branded sweatbands, socks and thoughtfully curated touchpoints extended the experience beyond the run itself, creating a space that celebrated performance, authentic Japanese culture and the shared energy of running community.